Everything is pink
Located in rue de la Tour Maîtress, Pâtisserie Sofia is defined as both a modern, fresh and warm boulangerie and a gourmet meeting place. The idea behind Sofia franchise is to have in Geneva modules related to the same bakery and so to the same chain.
This project had a fixed budget. For this reason, we proposed different options for each solution present in the architect’s project with the aim both to respect the budget established for each single element and functional and aesthetic requests.
Complete fit out and installation
We made this environment functional by assigning to each space a precise use destination, optimizing the whole thing to the maximum. During the installation phase we dealt with all the technical problems that occurred.
The collaboration with M3 Group, and in this case with M3 Restaurant, has been going on for a lot of years. The mutual trust, the success of projects realized, and the fact that pâtisserie Sofia is located in the same lot of Hotel Prince (another project realized by us for the Group), led M3 to entrust us with this project. The concept for Patisserie Sofia is very clear: the style and colors must be connected to the female name choice for the franchise, to the brand and to products packaging. For these reasons, the spaces are characterized by soft shades of pink, pistachio, baby blue, and lilac, revived by a neat lighting that highlights the products on offer. The brand Sofia is a young and new brand and the Group plans to open others Sofia soon. Considering all this, we helped to strengthen the brand identity by studying and realizing solutions that can be replicated in all Sofia. The marble shelves of the tables, the refrigeres showcases, the colors desired by the architect perfectly replicated on the furniture and the custom elements are the perfect examples of this. To realize all elements of the Sofia project we must respect not only the brand’s request but also those of Chef D.Costa. In fact the Chef had specific requests for the project materials. He wanted materials and finishes functional, suitable for the intended use but also able to show and enhance his creations. We identified the solutions that could satisfy all points. We managed all project phases; from design to realization, creating a distinctive place where everything is a communication and differentiation lever, realized custom made for M3 Group.
The architects: M3 Restaurants
The Group reinvents or creates new establishments in strategic places of the city with strong development potential. Friendly, unexpected, gourmet and responsible, their restaurants contribute, day and night, to the dynamism of life in Geneva and its inhabitants.
This time the challenge is the project itself, or rather the type of intervention with a more specific destination. In fact, we’ve never realized a bakery project before. So it was a new field for us also for the type of products and articles inserted in the project such as the bar counter that is not really a bar counter but it looks like a boulangerie. For this reason, we adapted our experience and competencies on Hotel’s restaurant/bar especially in terms of choice of the most suitable materials and the design and supply of custom furniture with the aime to have success also in this project.
ADVANTAGES: TIME AND MONEY SAVED
Weeks of realization
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Clients and architects like you are constantly asking us to bring their custom design projects to life. It’s easy to say it … and yet the challenges are many, but seeing you satisfied is for us (as good Italians), like “cheese on macaroni”, simply great.
Geneve – Swiss
8, rue de la Tour Maîtresse, Geneve, CH, 1204
Everything is pink