Fitness California

Not just a gym

Fitness California

Not just a gym

16, Chemin de la Voie-Creuse street, Geneva, CH, 1202

”’Atelier by California”, located near Place des Nations, is a highly technological fitness room. Its large industrial design surface is characterized by dark hues that can be found on black walls, grey cladding bricks, floor cement and even iron sheets and trim.

Large windows and large mirrors bring contrast and brightness. The main idea was to create a space that could be more than a gym, a place where people can meet and discuss about common interests in sport.


  • Image depicting an achieved goal
    Project Assessment
    Focus on customer needs, concept and budget.
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  • Project management
  • Economic Analysis
    Design study defines a correct and sustainable budget.
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  • Engineering
    Comprehensive and detailed engineering for every item.
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  • Detail drawings
    Shop drawings for the production of the items.
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  • Production and quality control
    Monitor on each phase and quality guaranteed.
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  • Purchasing
    Local artisans and famous brands for competitive prices.
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  • Logistics
    Optimize delivery times and costs so as to meet clients’ deadlines.
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  • Complete fit out and installation
    Strong direction, dedicated teams to respect the timetable.
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Key points

Image depicting a quality process

Production and quality control

The aim of achieving high standards in quality and style, within the agreed budgets, is realized in a complete renovation of the interiors, based on technical solutions tailored to the customer’s needs. Our team dealt with the research, selection, assembly and installation of high-performance technical materials in terms of durability and hygiene. All this without renouncing to the industrial but sophisticated style, where the combination of design and functionality has created an exclusive and trendy project.


The aim of the project carried out in 2015 was the rational distribution of 1.300 square metres of surface area, in accordance with technical and sports training requirements. CrossFit, spinning, aerobics, equipment, sauna and relaxation are the main activities for which the various functional areas are intended. The large volume with imposing heights and large skylights on the ceiling is divided into independent volumes, each of which is designed using state-of-the-art solutions. These include the installation of rgb LEDS and the laying of technical flooring differentiated on the basis of different stress loads. In the changing room area, customized lockers with an aged finish and innovative locks are installed, while the shower area is paved with non-slip grey stoneware treated with innovative antibacterial technologies. Compliance with regulations in force concerning comfort and safety goes hand in hand with design and chromatic consistency.

Design Manager: Irene Izzo

The spacious high-tech sports centre was built according to the current trend in industrial design and its planning was a real challenge. However, we managed to find the right combination of design and functionality, resulting in an exclusive and trendy project, the design of which was extremely stimulating for me.

Project challenge

A special gym

As well as the need to find suitable materials in terms of quality and peculiar to the various rooms of the Fitness California, each with a specific function, the client’s idea was to create a new kind of gym which would be a place for all the people who train at a professional or amateur level to meet and share. This led to the idea of including a bar where only snacks and drinks recommended during training are served, with tables and lounge seating where clients can socialize


Months of realization

Time saving

Financial saving

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Geneva –  Swiss

16, Chemin de la Voie-Creuse street, Geneva, CH, 1202


Fitness California 

Not Just a Gym

  • TAG:
  • Wellness