Moodboard #2: a material moodboard - Gitaly contract



by Irene Izzo - Design Manager

«On the ball»

How to be “on the ball” and then do a good job? Let’s take it slow.

First of all, as in everything, the choice of materials must start from the study of the concept

It’s necessary to analyze the idea at the base of the project, the concept you want to give life, the atmosphere you want to recreate, and the experience you want to make their guests live. 

Only in this way, it’ll then be possible to identify the best solutions at a functional and aesthetic level. 

And believe me, the choice of materials is one of the most important and delicate phases of a project. 

Yes, both because the success of the project depends on it (obvious to say?) and both because these choices will affect the maintenance costs that you have to bear. 

So? So, you need study, analysis, sampling, a large network of suppliers and the game is done… or almost, because it also requires a lot of knowledge and experience to choose the best solutions or to propose more suitable alternatives of those proposed by the customer.

And that’s what we try to do every day for you 🙂 

Let’s go to moodboard. Today, I propose to you the moodboard that we have realized for the hall of Crowne Plaza Geneva.

We said we should start with the concept. It was clear here. 

The concept had to be respectful of the materials introduced in previous projects in other areas of the Hotel, which reflected the idea of nature and gardens. 

In addition, the colors for the hall had to be warm to recall the idea of elegance but also had to give a touch of warmth and hospitality to this area.

The idea was to create not a large hall but a kind of multifunctional “living room” in which the keywords are sharing and flexibility.

Which study did we do and which materials were chosen to recreate this?

«In this moodboard you find:»

Material moodoard for Crowne Plaza Geneva - Gitaly contract


I know, you expected to find the name of the material used. But I wouldn’t be original, and I am. So I’ve chosen, for every material I’m going to talk about, a characteristic of it, which is also given to the area where it’s used.

Which material is bright? The marble. We chose white marble to create, maybe, the central element of the hall, that is the wall which looks like a curtain.

In fact, the idea was to create a wavy wall that, with a play of lights, can give the impression of being a curtain, all to give less rigidity to the environment.

After a series of studies, we have identified that the grey veined white marble is the perfect material to give to the element the desired “chiffon” effect.

The marble was worked and made three-dimensional to create the wall, and today this latter looks like a real curtain.

The marble was also used on the table top to create a link between the spaces.

Moreover, contrary to what was designed, since the marble has not been treated, this element has not been realized at full height, for maintenance and cleaning reasons. The most curious guests would surely touch it 🙂 

Which other element is bright? The glass.

With the glass was made the balustrade of the stairs. Why did we choose glass? Simple, to not cover the view from the seats of the hall on the marble element described above. 

I’m not even telling you the amount of work we have to do to create this balustrade on an existing scale.


Well, don’t you want to put the functionality in a respectable moodboard

Based on the assumption that all the materials we use in the projects are functional, here we have chosen just these two to create a piece of furniture that is both decorative and functional.

The materials in question are glass and fabric. 

For this element, a sliding system has been designed with very large doors customized. The customization comes from the fact that the doors were made of glass, with black metal frames, and inside the glass was inserted the fabric to give greater coverage and aesthetics. 

The fabric used recalls the wallpaper present in this area; In fact, these two materials have the same texture.


Of course, I think you agree with me, in any area or space of a Hotel, there must be a certain continuity. It is also true that today, we have already talked about it, for example, making Hotel rooms in different styles has become a real trend, but we added that, even in this case, there must be a common thread to be sought in the choice of the colors and materials used.

So, to have continuity between the different environments of the Crowne Plaza Geneva, in this moodboard we inserted for the floor, the same tile in wood-effect stoneware that we had used in the project of public areas of 2013. 

In addition, the dark wood chosen for the furniture and walls of the hall is the same as used in public areas.

Crowne Plaza Geneva - Gitaly contract
Crowne Plaza Geneva - Gitaly contract


Ah, for comfort I spared no expense, I inserted 4 materials.

What gives you the feeling of comfort? Well, to me, perhaps by professional deformation, think of a fabric and the bristles of a carpet, or rather of a moquette.

Yes, because these four fabrics, blue, turtledove, red and green, were used to make what looks like a carpet but is actually a moquette.

Fabrics of today's moodboard - Gitaly contract

We chose these materials to ensure that this solution is on the same level as the floor, which is not possible if we chose a carpet. 

Behind its realization, there was a careful study and analysis to not create the difference in height between the carpet and the floor. 

There was also a strong customization to make this element able to be functional from maintenance and cleaning point of view (if the coffee falls, it’s not a problem)(a normal carpet doesn’t have this characteristic) and also able to be comfortable as, instead, a real carpet is. 

For this reason, we did not choose standard braided short-pile materials, but we opted for custom materials.   

Drawings on drawings have been made to create this unique element of its kind.


Come on, this time, I don’t even ask the question, another sample of material included in today’s moodboard is copper. 

Which other material more than copper is suitable for different uses? Nobody.

In the hall, in fact, several elements were made of copper, such as the self-supporting structure, the chandeliers and the feet of the tables. This material was also used in the breakfast room.

And if it is easy to adapt it to different uses, the same cannot be said about obtaining the same color. 

In this regard, also here we opted for a strong customization, making samples on samples to ensure that the colour of the copper used in the hall was the same used in the breakfast room. 

Hall realized with copper of moodboard - Gitaly contract


The latest materials of moodboard have the characteristic of coverage. 

What am I talking about? Obviously about fabrics. 

We have chosen fabrics with warm colors as established by the concept, for the seats in this area.

The fabrics in question are in simil velvet and they respect the standard and the rules provided for the Hotels. They are also wear-resistant, stain-resistant and flame-retardant. 

For each seating, after several studies, we have matched these fabrics with the legs to give to the space a more aesthetic touch. 

Hall realized with copper of moodboard - Gitaly contract
How to redesign your public areas - Gitaly contract



by Elisabetta Boldrini - Project Manager

«...Go back to the drawing board...»

Way to go back to the drawing board? The reason is obvious. There are not only rooms in a Hotel

That’s why we have to go back to the drawing board: to redesign public areas as well. 

On the other hand, after the facades, these areas are the second element on which your guest based his opinion. Anyway, before going to the room, he passes through these environments, no? So, let’s put our own here too.

And then you know, half things don’t happen, either for good or for nothing.

But if that’s not enough to convince you, I’ll tell you more.

Your guests’ needs change, and they constantly change, as does your target audience.

And if you don’t want to renew your public areas every year (of course we will be happy), you have to make these spaces functional to satisfy the various needs that may arise.

«What to draw?»

Now that we’re comfortable at the drawing board, my question is “what to draw?”.

Definitely more functional or better multifunctional spaces (I already said it?).

And so yes, to lobbies, breakfast rooms, small rooms designed to encourage conviviality, coworking and that can be used for different uses such as working, relaxing, eating, waiting, meeting for business meetings etc..

This type of design is useful especially for those who don’t have many/large spaces, as it allows not only to make the most of the existing ones, but also to optimize them and make them suitable for all the needs that a guest can have.

So, for example, don’t you have a conference room? It doesn’t matter (no extension is planned), just insert the seats and tables, in the breakfast room or in the lobby area, which offer guests the opportunity to work and also to hold business meetings.

So your breakfast room will not only be an area where your guests have breakfast but will become a real work space

And you know, with a croissant near everything is easier 🙂













But that’s not enough. No, because I imagine that you would never want to have or design (in case you are an architect) anonymous public areas

For this reason, it’s important for me to also include personalized details, custom furniture, that also reflect the brand or the philosophy of the latter.

(Do you want seats, upholstered with custom fabrics? We can provide them).

The keywords for these elements are: aesthetics and functionality

Just as in high fashion, the dresses and accessories are characterized by the high quality commodity, the refinement, but above all by craftsmanship and creativity work; so, too, your’ Hotel, your projects can be marked by these factors, assuming a unique and valuable aspect. 

And if you have a chain, this speech is worth even more.

Because, even if every Hotel must have its own distinctive character, it is beautiful and right to include common elements, maybe revisited, to create a link and to represent a factor that strengthens your brand identity.

Not to mention the case in which the restaurant of your structure is also open to external customers. 

In fact, here, it’s necessary to design an attractive environment, that’s able to intrigue passers-by and push them to enter, for this design and subsequent work require more time and study. 

I think you agree with me, right?

And also, the experiential component it’s fondamental, for this reason it’s necessary to pay attention to the choice of materials, colors, and furniture. But we have already written an article about this; so, I won’t dwell on it too much (if you’re as curious as me, read it here).

Obviously, the public areas must be in harmony with the rest of the Hotel, but not only in color, materials, style level, but also in terms of the atmosphere and philosophy that you want to recreate. 

For this reason, we shouldn’t focus only on the rooms, or public areas, but on the whole structure. 

Finally, public areas must have an essence: yours essence.

«We open AutoCad»

Eh, yes, we have to design public areas, so we have to open AutoCad to create the project.

And then, we have to make real what we have idealized and analyzed.

Well, public areas is a general term, let’s go by areas, what do you think? We start from the lobby and reception area.

I’ll show you, you know I like them, three different lobbying projects that we’ve realized.

Let’s start from the first, Crowne Plaza Zurich.

The Crowne Plaza Zurich has a sparkling style, characterized by a perfectly harmonious dialogue between the public areas and the rest of the Hotel.

For the design of this area, we started from the drawings of the architect Guglielmo Ori, and we refined the choices of finishes, furniture, lighting and decorations. 

The colors are bright, and the soft tones have been enlivened by touches of color more intensely, and the seats and tables of different sizes and styles create a lively and modern environment and they also give, to this area, a certain multifunctionality.

We have created different fake carpets, under each space with seats, to break the continuous flooring, and to enclose, emphasize, point out the different functionality of these micro-areas and then give, to the guests,  the impression to have more privacy.

And the before and after is just great.

The lobby at Crowne Plaza Zurich is a perfect combination of functionality and style.

On the other hand, the lobby and reception area of the Hotel Base Vevey is quite different.

Here the keywords are: comfort, services and smart technology

In fact, this area, although small, offers to the customer the opportunity to check-in and check-out independently, to print tickets for anything and to see in preview, through screens, your own apartment-room booked. 

In addition, high-quality and sustainable materials were used for this project to embrace the eco-responsible and innovative concept of “Base” idealized by the architects of the company Norwood.

I promise you, one last example and then we move on to another “drawing”.

The last lobby I want to show you is that of the Boutique Hotel Ambassador

Here too, the style is totally different from the others.

In fact, it was decided to recreate a refined and elegant atmosphere, made possible thanks to the use of soft but decisive colours, as well as elegant furniture. 

The large windows also create a connection between inside and outside, immersing the guest in the surrounding landscape.

«Let’s move on to another drawing»

I promised you, so let’s move on to another drawing.

The public areas don’t only concern the lobby and reception area, but also the restaurant area is a “part of it”.

We have already seen what characteristics this area must have (do you remember them?), so, now, I want to show you some projects concerning the Hotel’s restaurant.

To do this, we fly to Guinea, precisely at the Oyala Complex Palace.

And in this five-star complex, gentlemen, we don’t have only one restaurant, but three.

In fact, on the sixth floor there is an Italian restaurant with a kitchen and terrace. On another wing of the Hotel there’s a three meal restaurant, on the first floor there is a lounge bar and a steakhouse restaurant.

All these environments are characterized by our stylistic touch, and great attention was paid to detail and to the choice of materials, combining the use of the most classic and the most innovative ones, for a touch of absolute modernity.

These projects are also characterized for the absolute immensity of spaces.

The Italian restaurant, in fact, has 104 seats inside and 100 outside, the three Meal restaurant instead 304 seats and finally the Steakhouse Restaurant has 268 inside and 96 in the terrace area. 

Oyala Palace Complex public areas italian restaurant - Gitaly contract
Oyala Palace Complex public areas restaurant - Gitaly contract

Let’s go back to our areas, specifically in France. Here we have recently concluded the project of Domaine du Mas De Pierre.

Samuele has already told you about this artistic project in an articleToday, I want to focus on the restaurant area of this project. 

Yes, because here, we have created a real masterpiece: the Oste table. The Oste is a table of 5.6 made entirely of oak wood. 

I’m not telling you about the immense research that the technical department had to do to search suitable oak boards, and all the post work that we had to do to realize it.

Even the counter has been completely restored by us, as well as the boiserie, the seats and tables, to give it a more modern touch while respecting the atmosphere of the Relais

















«The latest drawing»

Lastly, then we can rest.

In your opinion, can we miss the Spa? Not, of course, it’s a part of public areas.

What to say… a Wellness area obviously must not only respect aesthetic standards but also functional standards, and the materials used must ensure high-performance in terms of durability and hygiene. 

For the construction of this area of m2 1650, we opted for the combination of classic and innovative materials. Spotlights have been inserted in the ceiling of the wall above the pool to create an intimate and comfortable atmosphere, especially at night.

In addition, there are some partitions that divide the different spaces of the Wellness area without separating them permanently.

Spa one of pubblic areas of Oyala Palace Complex - Gitaly contract
Spa one of pubblic areas of Oyala Palace Complex - Gitaly contract

«Switch off AutoCad»

Yes, the public areas project is finished.

If all these areas analyzed coexisted in a unique Hotel, it would just be great, wouldn’t it?

And who said it can’t come true? Of course tant It can come true and we can help you do it.

As you can see, it isn’t necessary to make major interventions to improve public areas, but to make the right ones, in order to exploit and optimize every space at its best. 

Remember which are the key words to redesign public areas able to meet the heterogeneous needs of your guests: functionality, multifunctionality, customization, attractiveness, services and experience. 

Obviously, the speech would be endless, and I can’t reveal all the tricks of the trade, contact us to know them all.