It's holiday time - Gitaly contract


«Wait a moment»

What are the trends for holidays 2021? We know that people’s habits are changing, also due in large part to the situation that we are experiencing. Some tourist destinations are confirmed from year to year, others instead lose positions or otherwise advance.

I imagine you’ll be ready, smiling, to welcome your incoming guests.. but wait a moment and allow yourself to read this article.

I tell you, in advance, that l will treat the subject in an unusual way, but in the end I am sure that the article will serve you, not only to make sure that your structure has all the characteristics required, but to better understand your target audience.

«This year do not change the same beach, the same sea»

An old Italian song of the great Mina said “for this year do not change, same beach, same sea”.

You know, summer holiday is an evergreen.

Let’s imagine in the office, it’s winter, and the holidays still seem like a mirage. 

Outside it’s 0 degrees, it’s raining….. If we thought about the summer holiday we would immediately think of the sea (even a spritz).

In Italy we would say that the word summer holiday and the word sea “go hand in hand”.

And even this year the holidays in this place represent a real boom. 

But what are the features that a structure “at the sea” must have? What do the guests search? Air conditioning apart 🙂

To find out, we will wear the shoes of Michele.

Yes, we will create those figures which in Marketing language are defined as  “personas”, which are possible “users” of your structure.

I’m sure the term is not new to you, or at least it should not be, because it is very important, in every project, to create these imaginary figures to get closer to the mentality of your real customers, to empathize with them. with them and then understand their goals, desires, needs and requests (we do it for every project you entrust us).

Let’s go back to Michele. 

Michele is 30 years old, he is engaged but not yet married, he works in the bank. Michele is meticulous, precise, attentive to details, has excellent communication and relational skills.

Michele is tired, he needs rest and relaxation, that relaxation that only the noise of the sea and the waves can give. So he’s looking for a structure at the sea.

And here comes the beauty… What will Michele look for and what will be the ideal bathing structure for him?

We have said that he is young, that he needs to relax, that he is a sea lover and therefore he definitely wants to find this “climate” even inside the Hotel that he will choose.

And if you have structure by the sea, what do you have to do to make you choose?

Well, surely your structure will definitely have a fresh look, the style could be classic but cheerful, in line with the characteristics of a young clientele, the walls could be painted white, in such a way that total white can be combined with warmer chromatic shades, such as yellow, orange.

Particular attention should also be paid to the prints, which in turn should take up the colors and atmospheres of the sea.

In alternative you could opt for a modern pop style.

Interior design experts recommend revisiting the pop furniture that was fashionable in the 1960s and making it more contemporary and contemporary through the use of bold and intense colors. 

We also said that Michele is engaged, so the room must also have a romantic atmosphere and constitute a kind of love nest. 

Then of course you can not miss a nice terrace, with lounge seats for intimate moments of relaxation, and if there is also the sea view, the game is done.

We have incorporated all these elements into the Grand Hotel Cannes.

A 5 star hotel, located in the famous Croisette.

The style is completely inspired by the 60s.

So all rooms are characterized by bright colors, customised patterns, wood elements and furniture with metallic structures. The atmosphere is cool and romantic and the large windows customized create a contact between the indoor and outdoor spaces and of course with the sea.

Grand Hotel Cannes bedroom living room lit by large window. - It's time to holiday - Gitaly contract
Grand Hotel Cannes room, soft colors like pink and orange create a a warm atmosphere. - Gitaly contract

«Back to the origins»

A famous film was called “back to the future”, while today, one of the trends of the holidays 2021 is “back to the origins” or rather is linked to rediscovering nature.

In fact, more and more people feel the need to reconnect to nature, to find peace in its vastness, to move away from everything else, and to rediscover a bit of that beauty that surrounds us.

In addition, we are increasingly attentive and interested in issues related to respect for the environment, sustainability, recycling, aspects that we want to find even in the facilities where we stay.

For this reason, facilities such as campsites, mountain chalets, mountain Hotels, farmhouses, cottages lost in the countryside are chosen, and terms such as “glamping” or “agricamping” have been born.

But what to do if our Hotel is located in the center of Geneva and in front of there aren’t parks but streets and buildings?

«Idea number one»

We realize a Hotel that looks like a real mountain chalet inside, so that the guest can feel in the mountains even though he is located in the center of Geneva.

If you’re an established reader, you’ll already know what I’m talking about.

Yes, exactly, Hotel Edelweiss in Geneva, a project created by us for the Manotel Group.

A different Hotel, which you wouldn’t expect in Geneva, a real mountain chalet, transplanted in the city center.



«Idea number two»

We connect the style of the Hotel’s interior spaces to the idea of nature.

We did it for the Crowne Plaza Geneva, collaborating with the architect Celia Chu.

This project will certainly be remembered for the collaboration between our design department in Italy and that of the architect located in Taiwan.

To recall the idea of nature, we used colors such as green in different colors, brown, ocher, and materials such as wood and stone.

The design of the CCD studio in Taiwan often involved materials and products that were only commercially available in the geographic area where the architectural firm was located, that we were able to find through our network.

In addition, the large windows that filter natural light, create harmony and a connection with the surrounding landscape.

Crowne Plaza Geneva a perfect Hotel for holiday in contact with nature - Gitaly contract

«All roads lead to Rome»

Yes, even if in this period the heat is felt, the holiday to discover new cities remains a cult.

They say “travelling is the only thing you buy that makes you richer”, and it’s true.

There is nothing better than “diving” into a new city, exploring monuments, museums, galleries, discovering history, customs, and traditions.

And so I ask you.. What should your Hotel have if it is located in the center of Rome or if your target is people who travel to discover or rediscover new cities?

Well, we wear the shoes of Marco, present in your target.

Marco is 60 years old, is from Milan and works as an engineer for an automobile company. He’s married, he’s got two kids who don’t travel with him anymore. 

Marco decided to go on holiday in Rome, there have been other times, but you know Rome is always a new discovery.

Marco expects to find a distinctive Hotel, characterized by the charm of Rome.

He would never want to open the doors of the Hotel and not understand where he is because the interior has nothing distinctive and could belong to any Hotel located around the world that’s Rome, or London or New York.

And this is especially true if the building is a historical and architectural palace.

The Hotel De Russie in Rome, of which we have dealt, is the classic example of a Hotel that Marco would choose for his stay.

In fact, the baroque style, the classic furnishings, the use of pastel colors from green to blue, the ivory-sand with sophisticated shades of amethyst, the brushstrokes depicting some monuments of Rome, the linear furniture, some of Asian inspiration with precious black and orange lacquers, reflect and reconstruct inside the Hotel, the magical atmosphere of Rome.

Hotel De Russie, a perfect Hotel for holiday in Rome - Gitaly contract
Hotel De Russie, a perfect Hotel for holiday in Rome - Gitaly contract
Hotel De Russie suite living room with view of Rome. - Gitaly contract

«Work doesn’t go on holiday»

…or rather you go on “holiday” for work.

Finally, let’s not forget about all those people, who travel but they do it for work and therefore they will need and look for  different characteristics, in a structure, than those who travel for pure pleasure.

Let’s go back to the famous personas and put on Anna’s shoes this time.

Anna has.. does not say the age of a woman! She works as a commercial in a telecommunications company, she dedicates a lot of time to work and often travels for business. She is attentive and punctual.

Studying Anna, we immediately realize what will be her needs, even here Wi-Fii apart.

She will need to set up meetings, maybe in the structure where she stays, send an email or organize a call at any time of the day and has a space in addition to the room where she can work or relax after the meeting.

And… If Anna is your real client?

Well, for example, at the Hotel N’Vy in Geneva, we redesigned the breakfast area to make it more flexible and multifunctional.

For this reason, in addition to new classic breakfast tables, we have inserted high tables that allow business travelers to be able to have breakfast and work at the same time, or send an email or even organize a business breakfast. 

The same goes for the old seats that have been replaced by new seats of different sizes (high, standard, lounge).

A new work space for worker's holiday - Gitaly contract

For the Crowne Plaza Geneva instead we redesigned the spaces attached to the conference room.

In fact, to encourage conviviality with collaborators or relaxation after the meeting, lounge chairs have been inserted, they are custom and they fit together with each other, realized with selected fabrics and colors that match perfectly.

Crowne Plaza Geneva, render of conference center. - Gitaly contract
Build around the word - Gitaly contract



by Edgardo Moretti - CEO

«Easy does it»

Let’s take the title “literally” and proceed calmly. I would start with the presentations, public relations are my forte.

I’m Moretti, CEO of Gitaly. After almost 50 years in the company I felt the desire to tell my experience, even though I’m already doing it, because everyday, to work successfully, I try to spread and transmit to my team what I’ve acquired in these years. 

But today I want to do it for you. I know what you’ll think, what do I care?

Instead, you should care, the reason? I repeat, we proceed calmly.

You have to trust me, moreover trust is the basis of our work. 

When customers entrust us with a project, they trust us, and so must you.

I’m telling you, no one’s ever been disappointed.

«The whole world is a country»

Well, back to us. In almost 50 years of work, I had to deal not only with different projects but also with different realities, ways of working, requests.  

We’ve done almost 400 projects, I’d say it’s normal, it’s the risks of the trade, let’s say.

We have never set geographical limits.

Of course, as I have already anticipated, the obstacles to be faced are different, and when I say that the whole world is a country, I say a great truth.

I can affirm, from experience, that wherever you go you must be prepared, because there will be plenty of problems and many will depend on the very nature of the place.

But what do you say? No pain no gain. 

Build around the world… Yes, in these years we haven’t only built in many places, but we also collaborated with architects from different parts of the world.

I was “born”, and I would add, “I grew up” as a foreign agent, so working overseas never scared me, in addition  I always had the certainty that I could count on my team to do it.

But let’s get to the point, what are these famous issues that need to be faced?

«...the elephant in the room»

….What’s the elephants got to do with it? They center, because for those who do not know, “the elephant in the room” is an expression typically used to indicate a problem or an annoying truth that you do not want to face.

And what is this truth in this case? It’s that: you have to be organized to build in different parts of the world, not think you are, but really be.

Yes, because not only is it necessary to be able to manage relationships with clients or architects or construction companies located abroad, but it is also important to be able to monitor the progress of the work and keep the situation under control. 

Of course, today’s technology helps keep in touch, but that’s not enough, and then, as I said, Gitaly has always worked abroad, and the words “conference call”, “Skype”, “Google meet”, didn’t even exist.

We also think that the direct relationship with the customer is important, and then imagine monitoring a construction site at a distance, would be unthinkable.

So how do we do that?

Simple (to say no to do), we are always present on the spot, we have construction site meetings in front of the project managers , we “move” project managers and specialized personnel to the place, and of course, we organize the famous “conference call” or simple update calls.

In addition, we have agents who help us manage and maintain customer relations.

I go to Geneva, together with members of my team, almost every week, for meetings with customers, to monitor the construction sites, to manage the different companies (we are in the contract sector) and to ensure respect for the quality and performance that have always distinguished us.

And we do this both in Geneva, a city in which we have been working since 2002 and which is now a comfort zone for us and in all the countries where we are working.

In partnership with the Piccini Group we have realized different projects in Africa.

And if it is difficult to manage the organization in Geneva, 7 hours “from home”, let alone in Africa, on the other side of the world.

But we succeeded, moving from Italy 2 project managers, 10 internal staff members who followed the different construction sectors and organized precise and advance planning. 

Build around the world precisely at Guinea - Gitaly contract

They were complex projects, such as the Oyala Place Complex in Antigua, of which we built all the interiors of the Hotel and 50 villas. 

A project build around the world - Gitaly contract
Build around the world: Oyala Palace Complex project - Gitaly contract
Build around the world: Oyala Palace Complex project - Gitaly contract

«...on thin ice»

Another problem? The logistics and we would add the installation.  

If you really have to do it on the ice, the conversation gets complicated. 

Yes, because for the Edenarc 1800 project located in Mont Blanc, we had to manage these two phases in adverse weather conditions.

The delivery was estimated for January, and to respect it, we worked and managed a yard even with the presence of two meters of snow.

The trucks that transported the goods have arrived at their destination thanks to the snow cats that were driving them. 

And the installation? I personally spent days and days climbing the furniture with the freight elevator.

But the result and satisfaction of our customers have rewarded us with all our efforts.

Build around the world - Gitaly contract

Not that things are easier elsewhere. In Geneva for example, being a city, is busy and spaces are restricted, many events are also organized that can include the closure of stretches of road.

Therefore it is necessary to seek appropriate solutions at the logistical level.

Also for the projects in Africa we had to organize the logistics at best and anticipate the purchases of the supply.

In fact, the transport took a month, because the delivery was by container and then truck and, in addition, local infrastructure is not very efficient.

The same goes for the projects in Greece, where we have managed double transport by truck and by ship to respect delivery times even in remote places.

In this case it was necessary a precise coordination between the shipping office in Italy and the team members present on the spot.

«We see eye to eye»

The last problem I want to talk about, not that there are no others, is related to particular requests or certain aspects considered important that require adaptation of our work.

Obviously each project is different, as are the style, the requests, the needs of customers, architects or companies like yours and we try our best to make each project unique and highly customized. 

However, I think you’ll agree with me (right?), that a seaside structure must differ from a structure in the mountains, then we also built a hotel in the center of Geneva in chalet style, but this is another speech. 

But, not to be trivial, by special requests I mean the client’s or architect’s desire to recreate something, that is a furniture, a piece of furniture, a finish, linked to the place where the structure is located.

An example? Also for the Edenarc 1800, we have been selected by the customer because we have been able to realize better than others and respect “to the letter” the drawings of the architect, regarding two particular details.

The details in question are the wooden feet of the coffee table in the living room, which have a spherical shape and in which we managed to set the Savoy Cross. 

The other detail concerns the decorative wooden panels that have been printed by us inserting textures and symbols belonging to the Kingdom of Savoy.

All this was requested by the customer to create a link between the Hotel and the precise place where it is located and then with history.

Also in Greece, precisely in Sparta for the Hotel Menelaion, we managed to realize and to give life to a particular request of the customer always in this direction.

The Hotel Menelaion, owes its name to the king of Sparta Menelaus and is a historical building, located near museums and important places of the city and therefore the style is strongly influenced by history, vicissitudes and by the geographical place where it is located.  

For this reason we were asked to build and create elements reminiscent of Greek history such as bas-reliefs and prints.

Example of classic Hotel rooms - Gitaly contract

Last important thing. It’s necessary to know the market and the aspects considered important.

To do so, the famous experience comes back into play.

That experience that allows us to build and satisfy our customers in Geneva for 19 years now, and to believe that one of the most important aspects for the Switzerland (if you are, I agree if I’m wrong), is punctuality.

For this reason we work every day establishing and following precise planning, considering the fact that we are a contract company and therefore we must coordinate with other companies.

«The ball is in your court»

Obviously we have carried out projects in other parts of the world; France, Cyprus, Spain, Morocco, in our homeland Italy.

It is not by chance that the article is called build in the world.

But an article is not enough to tell you all the work experience of these years. That’s why I refer you to this page.

And now, to conclude, let’s return to the famous question of the beginning “what do I care?”.

I’m finally telling you why you should care.

Because, that you want to renew, modernize, redesign the facades of your structure located in the middle of the forest, or on the slopes of Everest, or in the middle of New York rush hour traffic or on a desert island, or you have to manage a project or a construction site in these places, we are able to support you and do it well.

How? Manage these and other issues, and I proved it to you.